Poster contractor Mills & Allen will be running the second phase of a barcoding initiative without its original partner Maiden Outdoor.
The two companies have been running a jointly-funded barcoding trial on an M&A site in London. Barcoding involves putting up posters with printed codes which can be “read” by a handheld machine to prove the poster has been put up.
Sources say Maiden will not put up the cash to extend this to a regional test in Central, and that it is looking at other methods of improving accountability – such as photographing correctly-billed posters. Now Mills & Allen is tipped to join up with Birmingham-based contractor Vision for the second phase of the trial.
David Pugh, Mills & Allen commercial director, claims M&A is committed to extending barcoding nationally if successful in Central.