Online Magic emerged with three out of the 16 top awards in the New Media Age Effectiveness awards last Thursday, with rival agencies Webmedia, Wire Station and CHBi also winners. Online Magic won awards for best retail Website (Boots, left), best entertainment site (Channel 4) and best user of the Web for its general election GE97 project. Wolff Olins won the fmcg category for Orange. The Marketing Week prize for consumer publishing went to Portsmouth Publishing. Bates Interactive scooped the Grand Prix for work with Amnesty International.