DIGESTS

Manning Gottlieb Media has won the 1m Virgin Net media buying account. Virgin launched its Internet service in November 1996 and claims to have 50,000 subscribers. Optimedia resigned the account last year.

Eurosport’s new business director, Brett Marshall, is leaving the satellite sports channel to join the recently-formed International Sports group as business development director. ISP, which also owns Sports & Outdoor Media, was launched by former broadcast director for Western International Media Keith Impey and Simon Halden earlier this year. Marshall previously worked at Express Newspapers.

Midland Independent Newspapers is in takeover talks with the Mirror Group. Any offer would be subject to a mandatory reference to the Monopolies & Mergers Commission.

The Express has cut its cover price in London to 20p for this week and next. The Mail has responded by cutting its price to 10p in Scotland and Northern Ireland…

…Express Newspapers has appointed Clare Messenger as advertisement sales manager within the classified sales department. She moves from EMAP Apex.

EMAP Elan’s Nicki Brown has been appointed publisher for Slimming, Here’s Health and Period Living magazine. Helen Lederer becomes business manager across all seven of the group’s specialist titles.

BJK & E Media, formerly known as 20/20 Media, has bought a 2m UK campaign for watch maker Seiko (right), in support of the new Arctura series. Creative work through the Martin Agency in the US will run in the style press and on TV later this year.

Adshel is basing its six-sheet poster rates for a Galaxy ice cream national campaign on temp-erature – if it drops below the average mean temperature for June, rates will fall too.

Charles Wells, the regional brewer, is sponsoring the Battle of the Champions darts matches on Sky with its Crest lager brand. It is the first time Crest has appeared on TV.

The Advertising Standards Authority is warning media owners to be on their guard against a rash of rule-breaking bogus ads, after one was invented by BBC consumer affairs programme Watchdog Health Check. The programme makers made up an ad for a fictitious dietary supplement, linked to beer drunk by monks who live to extreme old age. It was presented to various magazines for publication last week, to see who would accept it, as well as to test industry self-regulation.

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