Digests

Mondex International has appointed KPMG executive consultant Christopher Masters as its new head of marketing. MasterCard International recently acquired a 51 per cent stake in the global cash payment system.

The 1999 Cricket World Cup organisers have announced that Vodafone and NatWest have committed over 2m each in sponsorship deals. The England & Wales Cricket Board are seeking eight official sponsors for the tournament.

Levi-Strauss is selling its discount jeans brand Brittania to the VF Corporation, the holding company for Wrangler and Lee Jeans. The brand was available in the UK until about three months ago, when Levi’s decided to sell it.

The Co-operative Wholesale Society’s private prosecution against Andrew Regan, due to take place this week, has been adjourned to July 3.

Sainsbury’s is to introduce all-night shopping on Fridays at 25 stores from June 27. The retail chain claims that after the move, 30 per cent of the UK population will be within eight miles of an all-night Sainsbury’s.

Pizza Hut (UK) has appointed five new marketers, including Amanda Bindon as marketing manager npd/strategy and Laurie Morgan as marketing manager field marketing, reporting to director of marketing Gary Haigh.

Samsung UK has appointed Terry Martin as director of sales. Martin joins from Apple, where he was channel sales director.

Powerhouse, the UK’s largest independent electrical retail chain, has signed a deal with cellular retailer DX Communications to provide DX with a branded section in Powerhouse stores. The deal will give DX its first retail presence outside Scotland.

The National Autistic Society is seeking a director of marketing and fundraising. The post has been created to develop a ten-year business plan aimed at expanding the charity.

The Enid Blyton Company has agreed a licensing deal with Bendy India Private, an Indian toy maker, to provide Noddy Bendy toys for the UK from July.

Mellow Bird’s, Kraft Jacobs Suchard instant coffee brand, is being relaunched with new packaging by design agency Coley Porter Bell and an advertising campaign through J Walter Thompson.

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