Rusbridger called in to Observer

The Guardian editor Alan Rusbridger is carrying out a sweeping review of The Observer in a bid to stem continued losses at the title.

The review will take in all elements of the Sunday title, from editorial to advertising and marketing. Although Rusbridger is officially editor-in-chief of The Observer, the move is significant because it shows the Guardian Media Group recognises the serious nature of the title’s problems.

Analysts put losses at The Observer at between 8m and 12m a year.

A GMG spokeswoman says: “Alan Rusbridger will be looking at how The Observer is working at the moment. He will be considering the strategic positioning of the title.”

She adds: “Someone has got to take stock and he is the best person to do it.” But she says the review does not mean Rusbridger will cease to work on The Guardian on a day-to-day basis. She did not give any timetable for the review.

The Scott Trust, owner of GMG, is in the process of appointing a successor to GMG chief executive Jim Markwick, who retires in August. The Trust is believed to be looking outside the group for a replacement.

Media Analysis, page 16

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here