Tandy appoints US man as marketing chief

Tandy has appointed a new sales and marketing director to fill the position left vacant when Andrew Fryatt was promoted to managing director six months ago.

Elsom Eldridge, former head of management development at RadioShack, a division of Tandy Corporation in the US, has relocated to the UK to take up the post.

Marketing manager at the electrical retail chain Elizabeth Irwin says the appointment marks a concentrated effort to move the sales department away from being “product-led” to introduce a stronger focus on marketing.

The sales and marketing department has also been restructured to incorporate a customer services function.

Irwin adds that although the primary focus for the chain will be customer service, more emphasis will be placed on themed in-store promotions in the future.

Eldridge oversaw the restructuring of RadioShack’s management training and development programme when he was based at the company’s headquarters in Texas, in the States.

Tandy has about 350 stores and 150 dealers in the UK.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here