TBWA nets global launch of Bally’s outdoor range

Bally, the Swiss shoe and fashion chain, has appointed TBWA Simons Palmer to manage the multimillion pound international launch of its new outdoor footwear and clothing brand.

It is the first account the agency has won since merging in March. It will handle all the international advertising for the launch, which begins in spring 1998 in Europe and the US, and will roll out across the rest of the world in 1999.

The new brand promises to be a radical departure from Bally’s traditional, elegant image, and will compete with the likes of Timberland and Caterpillar.

The brand will operate independently from the Bally name and a number of the chain’s 500 stores worldwide will be revamped and branded with the new identity, which is being kept under wraps until nearer the launch date.

Five advertising agencies from different European countries are understood to have pitched for the business.

TBWA has worked for Bally in the past.

Minale Tattersfield, the fashion design specialist, will create the corporate identity, packaging and retail design for the new division.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here