Top Cancer Research job to be created

Cancer Research Campaign is creating a marketing role at director level for the first time in its 75-year history.

The UK’s third biggest charity is looking to step up its marketing activities through a director of marketing and fundraising, who will report to director general Professor Gordon McVie.

The position replaces that of appeals director and is the first to oversee the marketing process. Marketing manager Tim Andrews looks after the charity’s direct marketing activity and the charity has just appointed a director of retail, David Shaw.

“We are extending the role to encompass marketing and looking for someone with that extra edge to bring a marketing perspective to the job.

“We have changed the name [of the role] to acknowledge that…we need to market ourselves a bit more professionally,” says director of communications Susan Osborne.

Osborne adds that the charity, which has 250 stores nationwide, is also exploring sponsored television advertising for the first time.

The increase in marketing activity follows the launch of Cancer Research own-brand sun protection lotions and the success of the starflower advertising campaign, with which the charity has introduced its own emblem.

Osborne says that the charity intends to market both in the future.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here