Whose brand is it anyway?

By

To you it may be a minor point; to us it is something to be proud of. We are the brand-holders of Kleenex toilet and kitchen rolls, not Kimberly-Clark. Your story (MW May 15) kindly promoted Kleenex toilet tissue with a still from an ad, but it was linked to an item on K-C.

If, to coin a phrase, a “roll” by any other name would smell as sweet, then the name to be remembered in connection with Kleenex toilet tissue is that of SCA Hygiene UK.

Harry Tintner

Vice-president sales & marketing – UK and Ireland

YTKO

Cambridge

Latest from Marketing Week