Coronation St in placement trawl

Laser Sales is in talks with a number of brand owners to secure product placement deals for the second Coronation Street video, to be released later this year.

Commercial director Martin Lowde says he is close to signing deals with at least two companies.

There are six spots up for grabs in the feature-length video which is scheduled to go on sale in November. The as yet untitled video will star Jack and Vera Duckworth on holiday in Las Vegas.

Granada TV, which makes the country’s top-rating soap, landed in court the first time it made a feature-length episode of the show.

The special featured the honeymoon of Raquel and Curly Watts on the QE2. It was advertised as only being available on video, and over 500,000 consumers bought it on that assumption. However, three-and-a-half months later the episode was shown on TV.

There were 262 complaints about the incident. Lawyers for the station admitted it had behaved with “the commercial arrogance of Mike Baldwin”.

Granada and distributors Warner Vision each admitted four charges under the Trade Descriptions Act and both were fined a total of 12,000.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here