Coronation St in placement trawl

Laser Sales is in talks with a number of brand owners to secure product placement deals for the second Coronation Street video, to be released later this year.

Commercial director Martin Lowde says he is close to signing deals with at least two companies.

There are six spots up for grabs in the feature-length video which is scheduled to go on sale in November. The as yet untitled video will star Jack and Vera Duckworth on holiday in Las Vegas.

Granada TV, which makes the country’s top-rating soap, landed in court the first time it made a feature-length episode of the show.

The special featured the honeymoon of Raquel and Curly Watts on the QE2. It was advertised as only being available on video, and over 500,000 consumers bought it on that assumption. However, three-and-a-half months later the episode was shown on TV.

There were 262 complaints about the incident. Lawyers for the station admitted it had behaved with “the commercial arrogance of Mike Baldwin”.

Granada and distributors Warner Vision each admitted four charges under the Trade Descriptions Act and both were fined a total of 12,000.