DIGESTS

Orange, the mobile phone company, is being investigated by Avon & Somerset police over alleged irregularities in its marketing department’s print operation.

Orange, the mobile phone company, is being investigated by Avon & Somerset police over alleged irregularities in its marketing department’s print operation. Police say several people have been interviewed and put on police bail, including Orange’s former group print manager. No one else in Orange’s marketing department is involved in the inquiry.

Spillers Petfoods has created the position of European marketing director and given the role to its UK head of marketing, Pete Farrand. Former sales director Rob Murray has been given the role of commercial director.

Representatives from new media sales houses and leading electronic content providers have agreed to launch a formal industry body to help boost the profile of electronic media with ad agencies. The electronic publishing arms of The Daily Telegraph, Mirror Group, and Condé Nast last week backed the formation of the Interactive Ad Group, which aims to represent online publishers and sales houses attempting to sell online advertising. UK sales houses TSMSi, Softbank and New Media Marketing & Sales, along with Internet search engines Yahoo! and Excite are also backing the new body.

Benetton is using 1,000 faces in its autumn advertising campaign, running on poster sites all over the world.

The English professional rugby union clubs will launch a new competition called the League Cup to be played at the same time as Five Nations cup. BSkyB has agreed to cover the tournament. It is also seeking a title sponsor for a six-figure sum.

Cable & Wireless Communications and Telewest have mooted the idea of a merger between the two giant companies, which would make the country’s largest cable company with a combined value of 5.5bn.

Legal & General and Sedgwick Group have been named by the Government as being guilty of mis-selling their pension products.

Barclayloan has launched what it claims is the biggest in-branch promotion of its kind in the personal loan market. The 7.5m promotion, which offers every new loans applicant Going Places holiday vouchers and the opportunity to enter a prize draw, will be supported by press and poster advertising through J Walter Thompson (right).

Pepsi-Cola has signed a long-term deal with Warner Bros International Theatres which will give the soft drinks company exclusive rights in 43 cinema chains worldwide. To launch the partnership, Pepsi will become one of the main sponsors of the Batman and Robin premieres in the UK and Spain.

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