DIGESTS

Ogilvy & Mather in New York has picked up the $260m (156m) Kodak worldwide media buying account following the centralisation of the creative account into the agency last week.

Ogilvy & Mather in New York has picked up the $260m (156m) Kodak worldwide media buying account following the centralisation of the creative account into the agency last week. Media had been handled by a joint venture between O&M and J Walter Thompson.

Commercial Union has drawn up a pitch list of agencies for its 6m account: Saatchi & Saatchi, Duckworth Finn Grubb Waters, Leo Burnett, and Young & Rubicam.

The daughter of the Publicis agency’s deceased founder Marcel Bleustein-Blanchet may launch legal action to allow a sale of her shares in the company. Michele Bleustein-Blanchet is a major shareholder in the family-owned Somarel company, which controls 38 per cent of the Publicis.

GGT Direct has hired Penny Reid, formerly an executive board director at Bates Dorland, as deputy managing director and account director for the Telewest business.

McCann-Erickson is opening a division of Universal, its media-buying agency, in Scotland.

Global Cancer Concern is talking to CDP, McCann-Erickson and EURO RSCG Wnek Gosper about the 25m launch of a worldwide training centre for medics specialising in cancer care. The chosen agency will work on through- the-line marketing to take the project from concept to establishment.

Rainey Kelly Campbell Roalfe has created a new poster campaign for the Virgin Cola range. Breaking on Monday, It’s A Pulling Contest will advertise the summer promotion Mega Music Mayhem, which entitles consumers to money off Virgin Megastore purchases and a range of prizes.

The Cotton Council has changed its advertising business into a below-the-line account. The 1.5m account has been split between IMP, DMB&B’s promotions arm, and incumbent GCI, Grey’s public relations division. Grey formerly handled the above-the-line account.

Woolworths is launching a new brand advertising campaign using an animated alien character called Keith. The commercial, through Bates Dorland, is the first time Woolworths has used computer-generated images in its advertising.

Butler Lutos Sutton Wilkinson denies any intention of putting itself up for sale (MW June 19). ‘We have no intention of selling; when I spoke to Marketing Week I was merely speculating that as one of the largest independent agencies in the UK, we have a number of options for growth,” says joint chief executive Matthew Lutos. MW accepts that isolated remarks about selling the agency were taken out of context.

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