Guinness hunts chief for international brand push

Guinness Brewing Worldwide is seeking a senior strategist to take control of its customer management team, on a salary of more than 100,000 a year.

The brewing giant wants a replacement for Phil Crenigan, former director of the strategic management team, who has recently been promoted to managing director of Guinness’ Australian operation.

GBW describes the post as a “high-profile, multi-dimensional role” and an ideal stepping-stone into general management.

The appointee will be based at GBW’s headquarters at Park Royal in London, and will report to GBW marketing director Nick Fell.

A GBW spokesman says the team gives strategic advice on improving sales of global brands, such as Guinness Stout, Kilkenny Irish Beer and Harp Irish Lager, by using techniques such as channel and distribution management.

GBW brews its beer in 51 countries, but sells it in about 100 more, relying on partner brewers or local distributors.

The team’s wide-ranging remit includes launching the Guinness pub concept in emerging markets to help push distribution of brands.

GBW co-ordinates and supports the seven operating regions: Guinness Brewing Great Britain; Guinness Ireland; Guinness Asia-Pacific; Guinness Africa; Spain (Grupo Cruz Campo); Guinness Americas and the Caribbean; and Guinness European Export.

GBW is also planning to set up a team to oversee the restructure of global sales and marketing operators. It will be called the process change management team.

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