London Zoo to pursue brand owners for sponsorship deals

London Zoo is aiming to attract corporate sponsorship deals, introducing the zoo’s first branded retail outlets, staff uniforms, children’s shows and literature.

It has appointed below-the-line agency Hoatson Carr Partnership (HCP), which has approached a major high street retailer, an electrical manufacturer and two soft drinks companies about possible deals.

As well as brand owners being able to open retail outlets inside the zoo, company logos could also feature on staff uniforms, information packs sent out to schools, zoo literature and the stage within the Animals in Action show auditorium.

As this will be the first time that London Zoo – the UK’s top wildlife attraction – has encouraged internal brand presence, Kirk Hoatson, HCP’s account director, says the terms of any deals made would be highly negotiable.

“It is really an open page as the zoo has never done this before,” he adds.

Hoatson adds that the agency will not talk to tobacco or alcohol companies in its search for sponsors, and that companies which choose to sponsor the zoo’s conservation work will also be able to use its facilities for promotions, meetings and product launches.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here