Sainsbury’s is to stop including baby milk in its Reward Card loyalty scheme after new guidelines said it could be illegal. Trading standards officers were forced to overturn an earlier decision to allow baby milk on retailers’ loyalty schemes (MW April 24) after pressure from lobby group Baby Milk Action. The marketing of baby milk […]
Allied Domecq Spirits & Wine (UK) has appointed Grahame Cox, one of its international brand directors, as UK marketing director to replace Hayley Beale who left this month to move to San Francisco.
German advertising agency Scholz & Friends, one of the country’s few international agencies and part of the Bates Group, has announced plans to open a UK office.
New research reveals that European businesses are still unsure about what the function of the Internet is. An integrated communications strategy is what is needed, argues John Shannon. John Shannon is president of Grey International
Sainsbury’s is to stop including baby milk in its Reward Card loyalty scheme after new guidelines said it could be illegal. Trading standards officers were forced to overturn an earlier decision to allow baby milk on retailers’ loyalty schemes (MW April 24) after pressure from lobby group Baby Milk Action. The marketing of baby milk […]
McCann-Erickson has won the 15m advertising account for Royal & Sun Alliance, the recently merged composite insurance group.
Sick of being a loser? Don’t despair, NLP can give you that certain ‘je ne sais quoi’ for the bargain price of 9.95 plus P&P
Bass Brewers is losing three senior marketers in the final run-up to the decision over the Carlsberg-Tetley merger. Jenny Ayres, new product development manager, who reports to marketing director Seamus McBride, moves to Britvic to become director of brands for still drinks. Maurice Newton, senior brand manager on Carling Black Label, is leaving to join […]
New research reveals that European businesses are still unsure about what the function of the Internet is. An integrated communications strategy is what is needed, argues John Shannon. John Shannon is president of Grey International
Multilingual, multifaceted marketer Gabi Baron is leaving the glory of P&G behind to lend her expertise to Premier Beverages brands. Liz Stuart finds out why she wants to put the ‘oo’ back into Typhoo
Heinz sales and marketing director Robert Bailey has been promoted to head the company’s grocery division sales across Europe. The news follows the announcement in May that Heinz is restructuring across Europe to focus the business on six categories: infant feeding, Weightwatchers, tuna, food service, petfood, and ketchup and condiments. Bailey’s new title is sales […]
The value of Internet advertising in the UK last year was only 2m, according to accountants KPMG. This, combined with Verdict Research valuing retail sales at 1m, puts total commercial revenues from the Web in the UK at only 3m in the past 12 months. According to KPMG, the total advertising market is worth about […]
Sick of being a loser? Don’t despair, NLP can give you that certain ‘je ne sais quoi’ for the bargain price of 9.95 plus P&P
Multilingual, multifaceted marketer Gabi Baron is leaving the glory of P&G behind to lend her expertise to Premier Beverages brands. Liz Stuart finds out why she wants to put the ‘oo’ back into Typhoo
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