Niche programming on cable and satellite TV can offer advertisers cheaper and finely targeted opportunities for communication. But in the UK, the industry has yet to wake up to this fact. By Jerry Glover. Jerry Glover is managing director of G
A monthly magazine bringing together “the best” features published in English language titles around the world is being launched in the UK in September under the name Cover. The publishing company Reader’s Choice aims to market the title to busy professionals who do not have time to read the increasing number of magazines and newspapers. […]
The UK’s most prestigious rugby union competition, the Five Nations Rugby Championships, is looking for a sponsor. The Five Nations committee, based in Dublin, has contacted a number of companies in search of sponsors for the competition between England, Ireland, Scotland, Wales and France. It will be the first time the competition, which has been […]
Upmarket clothing retailer Aquascutum’s marketing director Shaun Lattin has been axed from his post after nine months. Lattin was brought in by Aquascutum’s former managing director James Pow, who resigned in February after being summoned to Aquascutum’s holding company in Japan over the management of UK budgets. Pow and Lattin, who had previously worked together […]
The aggressive stance of data giant Reuters is putting competition in the provision of information in jeopardy. Is this really wise, asks George Pitcher. George Pitcher is chief executive of issue management consultancy Luther Pendragon
Action Man and Sindy could soon be sold wearing branded clothing, such as Levi’s, Caterpillar and Joe Bloggs, if a fashion publicity stunt involving the dolls proves successful. Over 300 leading brands are designing clothes for the dolls as part of the activities at the 40 Degrees casual wear fashion show being held at Olympia […]
Sainsbury’s is testing Early Learning Centre toys in some stores as part of the chain’s strategy to attract families. If successful, it could roll-out, but the seasonal nature of the market makes it a risky sector.
Cadbury is pitting itself against Nestlé Rowntree’s Smarties and Mars’ M&Ms with a new product called Astros. The launch is understood to be backed by a 6m marketing budget and is planned for September.
It may have won the McLibel trial but the case has exposed an arrogance which threatens to shake McDonald’s from its pole position. With rival chains eating into its market share and a poor new product development record, can it get back on co
Forget Wimbledon and Ascot, the festival season is upon us once more, with 16 weeks of events attracting over a million young people. No surprise then that brand owners are rushing to sponsor or even create their own concerts, to tap this capt
Friends of the Earth and bookseller Blackwell’s appoint Megalomedia
International electronics manufacturer Motorola is believed to be planning a global centralisation of advertising work for its mobile phone brands. The move threatens accounts worth up to 12m held by a dozen or more European agencies. The company’s US bosses are thought to favour a shift away from existing local European agency arrangements, by planning […]
Marks & Spencer has struck a deal with the Victoria & Albert Museum which will result in it becoming the first chain store to create a range of goods based on the museum’s world-renowned design archives.
Dear old Neil Dickens, Camelot’s security director. He is busy trying to track down the scoundrel who leaked documents to an “alert but obscure” magazine (according to the News of the World) revealing the company directors’ “fat cat” pay. And good luck to him – the Diary hates a snitch. But he has managed to […]
The outdoor industry is to introduce a new system of policing controversial poster campaigns, in a bid to crack down on publicity-seeking advertisers. Advertisers which run campaigns that break ad regulations, often hoping to get free publicity, will be shown a football-style “yellow card”. They will have to seek copy advice from the Committee of […]