DIGESTS

Gieves & Hawkes, the upmarket Savile Row tailor, has appointed Rainey Kelly Campbell Roalfe to handle its 1m account.

Gieves & Hawkes, the upmarket Savile Row tailor, has appointed Rainey Kelly Campbell Roalfe to handle its 1m account.

Monsanto, the chemical giant, has shortlisted Bartle Bogle Hegarty and Lowe Howard-Spink for its 7m advertising account.

Bupa is to appoint an agency to develop a loyalty scheme in a bid to increase its market share, which has plateaued. It is talking to two agencies, believed to be Wunderman Cato Johnson and Claydon Heeley International, and has a spend of about 5m.

Joe Bloggs has shortlisted Leagas Shafron Davis, Magic Hat, Delaney Fletcher Bozell and Gotham for its 1m spring/summer 1998 ad account. Agencies pitched last week and a decision is expected within the next few days.

McCann-Erickson is producing ads for Marie Stopes International’s controversial new daycare abortion clinic. The clinics, which have fuelled outrage in the press about ‘lunchtime’ abortions, will be advertised on posters and in the press within the next few weeks. The clinics will open next month. Media will be handled by The Media Slice.

The National Football League has shortlisted four agencies to pitch for its 1m account to promote the sport in Europe: McCann-Erickson, Media Campaign Services, Dolphin and Rowleys.

Carlton Film Distributors is understood to have shortlisted four agencies for its 2.5m media account. The four are: Media Campaign Services, Target, New PHD and Zenith.

Yardley is launching an ad campaign featuring Linda Evangelista in handcuffs and padlocks in an attempt to shed its lavender and lace image. Yardley describes the ad, by Gotham, as ‘controversial’ (right).

Virgin Lips ads are being investigated by the Advertising Standards Authority following complaints from the National Union of Teachers and members of the public. The ads, through Rainey Kelly Campbell Roalfe, invite pupils to a staff auction of pornography and a naked sports day. They have appeared in teenage magazines with a mock ‘National Association of Teachers’ logo and the strapline ‘take cover and prepare to wet yourself’. A third ad showing a couple sneaking into a unisex toilet is also under investigation.

Ogilvy & Mather Direct has rebranded as Ogilvy One. Under its new strapline of ‘Customers for life’ it aims to have a single point of contact for clients.

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