EURO RSCG scoops 3m Cadbury’s Astros

EURO RSCG Wnek Gosper is understood to have won a further 3m of Cadbury business with the launch of the Astros brand in September (MW June 26).

EURO RSCG won the new account after pitching against Cadbury’s other roster agency GGT. Astros will take on Nestlé Rowntree’s Smarties and Mars’ M&Ms, and is aimed at the teenage market. Astros have a biscuit centre coated in chocolate with a candy shell and will be sold in cartons.

It is Cadbury’s big launch this year, and it is understood the company is putting 6m into the marketing budget. Last year, Cadbury signalled a push into new products with the launch of the Fuse bar, backed by a 3m budget. The advertising account was also won by EURO RSCG.

Neither EURO nor Cadbury would comment on the appointment, but the agency has recently won all new product work for the chocolate giant. Apart from Fuse, it also relaunched Milk Tray and it has the Crunchie business. GGT handles Cadbury’s Dairy Milk, Time Out and Wispa.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here