Owen Oyston hires PR guru Max Clifford

Disgraced businessman and media owner Owen Oyston has hired public relations guru Max Clifford to improve his image ahead of his rape conviction appeal hearing.

Clifford is understood to be preparing a PR offensive that will portray the multimillionaire as a loveable rogue, rather than as a predatory old man. The publicist plans to plant stories in the tabloid press with women he has slept with in the past who will talk about him as an understanding lover.

Clifford met Oyston’s wife Vicki at the end of May in his London offices to discuss his appointment.

Asked about the Oyston strategy, Clifford says: “I will do everything I can to help the case. Oyston is many things, including very arrogant, but he is not a rapist.”

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here