I read your News Analysis “Stars make their mark to stop ‘rip-off’ trade” (MW June 19) with interest.
While the article correctly concentrated on celebrities using the registered trademark system to protect their rights, it did, however, raise an issue of perhaps greater importance to your readers; that is how those involved in the creation and exploitation of brands can protect their interests.
In my experience, it is clear that there is a substantial gap between those involved in the creation of brands and those who protect them. The reason for this division is usually because those involved in marketing and those involved in legal activity do not properly understand each other’s role and, because of the difference in the nature of the respective disciplines, misunderstandings can arise.
Given the interest which I hope would have been raised by the article on celebrity trademarks, perhaps you would consider it worth- while to follow up this article with one which explained how rights can be protected and how the legal profession can assist in protecting your readers’ work through trademark, copyright and registered designs.
Head of trademarks
Dibb Lupton Alsop