The Media Business wins 5m VCI account

Home entertainment retailer Video Collection International (VCI) has appointed The Media Business to handle its 5m account.

VCI media buying had previously been handled by Advertising Planning & Management (APM).

The above-the-line spend will be jointly handled by APM, which will work on its family and entertainment, music, children’s and fitness titles. Court Burkitt & Company will handle film, sport and comedy titles, including the video release of Fever Pitch.

The company plans its biggest range of product launches this year, which will include titles such as a Rosemary Conley fitness video and a Jeremy Clarkson motoring video.

Carole Gaskell, marketing director, says: “This autumn we will be releasing close to 30 different titles. Each requires an individual campaign and media selection.”

She adds: “Video sales can be highly seasonal; a significant proportion of our turnover is in the last three months of the year.

“We have picked a team of two creative agencies and a media specialist who can each play to their own strengths – and will help us meet the annual challenge of getting a year’s work done in weeks.”

VCI has about nine per cent share of the retail video market, and its sales totalled 98.2m last year.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here