Kraft European shake-up triggers new exit

Kraft Foods International is thought to be considering stripping control of European marketing from the Zurich head office of Kraft Jacobs Suchard and centralising it into its US head office, near New York.

Marketing staff in Zurich are awaiting news of the international restructure being carried out by John Bowlin, president of Kraft Foods International.

A number of KJS’s most senior marketing staff are leaving the Zurich head office in advance of the shake-up.

This week, confectionery marketing director Gerry Reid has admitted he is leaving. Last week, Marketing Week revealed that vice-president of marketing for Kraft Food International Albert Freese, the most senior marketer in the Zurich office, is leaving, along with director of coffee marketing Walter Struwe.

Kraft parent company Philip Morris is understood to be unhappy with sales in Europe, and one observer says the company wants the successful US tobacco division to take control of the international food business.

Kraft head office in New York denies the move, but sources within KJS’s European arm believe it is one of a range of options.

KJS’s public affairs director Rolf Fauerbier says: “It is an option to get synergies by combining North America and the rest of the world.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here