Barnardo’s appoints director of marketing

Children’s charity Barnardo’s has appointed a marketing consultant, Andrew Nebel, as director of marketing and communications.

Nebel owns strategic marketing consultancy Hemgate and is a regular consultant for NatWest Bank.

He has worked as head of marketing at Bupa, marketing director at Green Flag, marketing manager at Thomas Cook retail travel and marketing and sales director at the Medical Defence Union. His experience of charities includes work with the Royal National Institute for the Deaf and St Martin’s in the Field Homelessness Project.

Nebel will oversee all Barnardo’s marketing, communications, fund-raising, retail and trading operations. He replaces Charles Holden, who has left the charity to become chief executive of the Chartered Institute of Purchasing & Supply.

Holden was at Barnardo’s, the UK’s seventh biggest charity, for seven years and restructured the marketing, fundraising, communications and retail operations as part of a major review of the charity.

Nebel will take an integrated approach to marketing. He says “Barnardo’s has started the process of re-engineering its integrated marketing and communications strategy… and I am excited by the opportunity to make my own contribution to its future plans,” he says.

Barnardo’s appointed advertising agency Ogilvy & Mather earlier this year to revamp the charity’s “Victorian orphanage” image and a new through-the-line campaign is planned for October.

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