Brief

Mortgage provider Cheltenham & Gloucester has relaunched its Website, following a revamp of content by DNA Communications, part-owned by Leagas Shafron Davis.

Mortgage provider Cheltenham & Gloucester has relaunched its Website, following a revamp of content by DNA Communications, part-owned by Leagas Shafron Davis. The Website, launched by Webmedia in 1995, incorporates creative work from the ‘pearl diver’ TV ad through Saatchi & Saatchi, and includes an interactive mortgage rate calculator. Trevor Field, C&G’s mortgate marketing manager, denies the revamp has been prompted by a wave of site launches by other mortgage providers. ‘Ease and convenience are both big factors in buying mortgage and deposit products,’ says Field. ‘Our aim is to ensure our Website is an easy way to provide data on these products.’

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