Actress and model Patsy Kensit, the new wife of Oasis frontman Liam Gallaher, provides the voiceover for the first TV advertising for Campbell Distillers’ Pernod Hex pre-mix spirit through DMB&B. The campaign runs on ITV and Channel 4 through July and August as part of a 3m marketing push, and shows young party-goers enjoying Pernod Hex Blackcurrant and Pernod Hex Lime, ending with the strapline ‘Hexactly’.
From positivity and clarity to the need for humility, speaking to a number of top marketing leaders has revealed five common traits that all possess.
Alongside making time to meet interesting people and learning to ask for help, the Booking.com brand boss believes embracing difficult conversations is key to a happy working life.
Oddlygood is launching the UK on the back of a seven-figure investment at a tough time for the plant-based category. But it hopes that by doing the hard work now, it can reap the rewards in the future.
We arm you with all the numbers you need to tackle the week ahead.