DMB&B is understood to have won the 10m pan-European advertising account for the Brown-Forman brand Southern Comfort, which is distributed in the UK by Grand Met’s IDV. The agency beat JWT Europe in the final contest.
EURO RSCG Wnek Gosper has emerged as favourite to pick up the 3m French Tourist Board account.
Diefenbach Elkins, the US corporate brand consultancy which became part of the Interpublic group last year, has bought the London design agency Davies Baron, which has an estimated annual revenue of 3m.
The Wales Tourist Board’s 2m account has moved to below-the-line agency Impact FCA! from Saatchi & Saatchi and Purchasepoint. The account was not scheduled for review until next year, but the client brought it forward because it wants a new positioning…
…Impact FCA! parent Publicis is believed to be on the verge of acquiring a direct marketing agency to fold into the below-the-line agency.
Joe Bloggs has cut its shortlist down to two agencies – Leagas Shafron Davis and Magic Hat. Delaney Fletcher Bozell and Gotham are out of the running for the 1m advertising account for the spring/summer 1998 range.
Doner Cardwell Hawkins is tipped to win the pan-European TDK account. TDK is a Japanese-owned audio and video tape manufacturer. Andrew Burrows, European marketing communications manager at TDK, is expected to announce the winning agency on Monday.
Charles Kirchner, former marketing director of Rothmans and Mirror Group Newspapers, has launched a marketing agency called Capon Kirchner Balmforth Trendall, with a staff of 40.
Apple Computer in the US will trim a long list of agencies vying for its 56m account to two or three by the end of the week. The list is understood to be: Arnold Communications; Dailey & Associates and DDB Needham Worldwide; Foote Cone & Belding; Hal Riney & Partners and Young & Rubicam Advertising; Merkley Newman Harty; and Rubin Postaer & Associates. Apple Computer Europe says it is some weeks away from drawing up a pitch list.
Grounds Morris will launch a 2.5m cam-paign for Lee Cooper (right) at the end of September across TV, cinema, posters and press.
The Central Office of Information (COI) had an increased turnover of 125m last year according to its annual report.