DIGESTS

Granada Media Group has confirmed that Channel 4’s head of sales and marketing Stewart Butterfield will replace David Liddiment as managing director of Granada UK Broadcasting. Liddiment will take an unannounced senior position at GMG. He has been tipped to become the new ITV network director. A spokesman for Channel 4 has confirmed that Butterfield will be replaced by his deputy, Andy Barnes, who is likely to have a place on the Channel 4 board.

Sunday Business will be declared insolvent unless a buyer can be found for the title. The paper is not on course to publish this week and did not come out last weekend, following the breakdown of takeover talks with a consortium led by Tom Rubython.

Paul Cranwell has been appointed sales director for Emap-owned Piccadilly Radio in Manchester. He moves from GWR-owned Radio Trent in Nottingham. Barbara Gardner, Piccadilly’s former sales director, has become Emap Radio’s group sales director.

Adshel, the bus shelter poster contractor, has won contracts to supply Medway Borough Council and Thanet District Council.

GMTV’s ‘Fun in the Sun’ Spanish road-show will be sponsored by Smith & Nephew first-aid brand Elastoplast (right) during the school holidays. It will be the first TV appearance for Elastoplast since its last advertising campaign 11 years ago. The campaign was negotiated by Drum PHD.

The Newcastle Chronicle & Journal, part of Trinity International Holdings, has appointed Jane Nugent as marketing director. Nugent replaces Graham Mead, who has become head of consumer marketing and development at Trinity. Newcastle’s flagship titles include the Evening Chronicle, The Journal and the Sunday Sun.

Carlton Screen Advertising claims that its reach with the 16- to 24-year-old age group is greater than Channel 4 when used as part of a campaign with ITV. Using TGI research, Carlton found that a five-week campaign where 20 per cent of the media spend is on Channel Four and the rest on ITV would normally reach 81.1 per cent of the target. But Carlton claims that the same campaign using cinema instead of Channel 4 would reach 83.1 per cent of viewers.

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