Future Publishing is launching a consumer magazine, called Future Science, to challenge New Scientist and Focus magazine in the popular science market.
The monthly title, which is due to launch at the end of this year, will target a predominantly male market and will be positioned as more in-depth than Focus but not as high- brow as New Scientist.
Future says there is renewed interest in popular science, which has been reflected in increased coverage in the national press, broadcast documentaries and dramas, and book publishing.
The magazine’s publisher will be Jane Ingham, who runs Future’s computing titles, such as PC Format. It will cover inventions, space, medicine and nature.
Future is about to launch another new monthly consumer magazine, Cult TV, which will run news and features on popular TV programmes. It has also just moved in to the car magazine market by buying Diesel Car and 4×4 magazine from Merricks Publishing.
Future will continue to focus on the men’s market, says a company spokeswoman.