Future title takes on New Scientist

Future Publishing is launching a consumer magazine, called Future Science, to challenge New Scientist and Focus magazine in the popular science market.

The monthly title, which is due to launch at the end of this year, will target a predominantly male market and will be positioned as more in-depth than Focus but not as high- brow as New Scientist.

Future says there is renewed interest in popular science, which has been reflected in increased coverage in the national press, broadcast documentaries and dramas, and book publishing.

The magazine’s publisher will be Jane Ingham, who runs Future’s computing titles, such as PC Format. It will cover inventions, space, medicine and nature.

Future is about to launch another new monthly consumer magazine, Cult TV, which will run news and features on popular TV programmes. It has also just moved in to the car magazine market by buying Diesel Car and 4×4 magazine from Merricks Publishing.

Future will continue to focus on the men’s market, says a company spokeswoman.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here