Brief

Womenswear retailer Wallis launches a magazine advertising campaign in August as part of an image make-over for the ageing fashion chain. The campaign, through Bartle Bogle Hegarty, comes a year after the agency was appointed to the account. The Sears-owned chain operates over 200 outlets across the country. Three black and white photo shots, accompanied by the copyline ‘Wallis. Dress to Kill’, will debut in the September editions of selected women’s magazines, and run until the end of the year.

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