BT hunts marketing director

BT is searching for a sales and marketing director after moving Mike Wagner to run its newly created consumer mobility division.

The development is seen by some sources as a “sideways move” for Wagner who has held the top marketing job at BT’s personal communications division for 14 months, after replacing Michael Biden (MW April 26 1996).

He will be temporarily replaced by the division’s strategic issues manager, Peter Conway, until a successor can be found. BT says it will consider both internal and external candidates for the role.

As sales and marketing director, Wagner was ultimately responsible for an 80m advertising budget in the UK and has also controlled all BT’s direct marketing activity for the past 12 months.

The consumer mobility division has been formed by merging several separate BT units, responsible for everything from payphones to card services and number mobility.

“We see it as a relatively unexploited area where there is room for massive growth,” says a BT spokeswoman. “There is no formal job description but it is an area that BT sees as important for the future.”

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