FutureNet unveils online audit results

FutureNet, the online publishing arm of Future Magazines, has become the first British consumer site to release audience figures based on a third-party audit of its Websites.

Figures released this week by the Audit Bureau of Circulations reveal the site achieved just over 1 million page impressions by users of Future’s Web versions of its electronic games and hobby titles during June.

Britain’s first official Website audit, again conducted by ABC //electronic for VNU and released in April, shows a more modest total of 188,000 page impressions achieved over the month to March 2 by the publisher’s Mag.net (vnu.co.uk) site.

C4, The Times/Sunday Times, LineOne, The British Tourist Board and MSN are among 19 clients expected to issue audits of Website use in the coming months. Rival audit house BPA International is also targeting on line publishers to improve auditing levels among UK Website operators.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here