Nestlé plans labelling for ‘Frankenfood’

Nestlé is to label products which may contain genetically modified (GM) soya as “modified by modern biotechnology” and has hit out at the European Commission’s delay in issuing guidelines on the matter.

Nestlé is to label products which may contain genetically modified (GM) soya as “modified by modern biotechnology” and has hit out at the European Commission’s delay in issuing guidelines on the matter.

The company, which is the world’s largest manufacturer of food, has decided to use this, the Dutch interpretation of EC rulings, on the labelling of GM soya (MW July 17).

In May, the EC passed legislation saying modified ingredients which are “no longer equivalent to their conventional counterparts” are to be labelled. But no official indication has been given yet on whether this regulation will be applied to ingredients derived from Roundup Ready soya, the GM soya engineered by US company Monsanto.

There was an outcry from environmental pressure groups when it was imported into Europe last year, leading to it being dubbed “Frankenfood”, after Frankenstein.

They were concerned that a genetically modified ingredient used as the base for so many foods was being introduced in a way that would not allow consumers to choose whether or not to eat it.

Nestlé group biotechnology co-ordinator Claus Conzelmann says the new labelling should appear on frozen food products – which in the UK is predominantly the Findus range – within the next 12 months.

Nestlé accuses the EC of failing to give concrete instructions on labelling of GM food and creating trade barriers within the European Union.

Nestlé says it will review its policy as soon as uniform labelling rules are agreed for the European Union.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here