Beattie’s joke is a lead balloon

Before Trevor Beattie left TBWA he was dishing out end-of-year awards to the creative teams adding humorous anecdotes and generally trying to deflate the agency’s creative egos at the same time as inflating his own.

First, second and third prize for crappiest ad of the year went to a Bristol & West campaign. When Beattie called upon Susanna Hailstone to pick up the award she turned to Beattie and said: “Perhaps you might like to give it to the client, she is standing next to me.” The client, who luckily had a sense of humour, promptly got up and received the award from the red-faced Beattie. Oops! Needless to say the account did not stay with TBWA for long.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here