Beiersdorf recruits new UK marketing director

Beiersdorf, the German skincare company which owns the Nivea brand, has appointed a new UK marketing director.

Thomas Flothmann joins from Beiersdorf’s marketing operation in Germany and replaces Thomas Ingel- finger, who is returning to the marketing department at its German HQ.

Ingelfinger was responsible for pushing the Nivea brand in the UK when it was re-acquired from Smith & Nephew in 1992 and has held the UK marketing post for five years.

Beiersdorf, which invented the brand and owns it in most of the world, bought the UK British Commonwealth and South African rights for 46m in 1992.

The 5.7m marketing push, which began in 1994, marked the brand’s entry into the growing anti-age skincare sector, with three products containing anti-wrinkle ingredients and an eye make-up remover gel that the company claims is unique in the sector. The company also has a medical division.

Beiersdorf launched a skincare range in the UK called Eucerin to take on Crookes Healthcare’s E45 range earlier this year.

The company is launching the first Nivea handcare products and a Nivea men’s range in the UK later this year. Its other skincare brands are Atrixo and Labello lip care.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here