Body Shop marketing chief quits

The Body Shop’s head of marketing Sandra Pickering has quit after 18 months following the downgrading of her role in a company restructure.

The shake-up positions the head of marketing under new head of communications Marina Galanti, who joined the Body Shop from Benetton in April.

Pickering has overseen the new structure, which will integrate marketing into the product, retail and communications departments.

But future strategic branding will be handled by the company’s newly established brand council. This consists of representatives from product development, retail, communications, the Body Shop Direct and strategic development arms of the company.

Earlier this year, Pickering was responsible for appointing Bean Andrews Norways Cramphorn to handle the Body Shop’s first advertising campaign, to combat the launch of Virgin’s chain of cosmetics stores.

Virgin has already poached a number of the company’s design and marketing staff. The Body Shop campaign has yet to be unveiled.

The decision to run an ad campaign was a U-turn for The Body Shop founder and chief executive Anita Roddick, who has always criticised the use of advertising – though she did appear in an ad for American Express.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here