Brief

Coca-Cola is supporting the UK launch of its famous glass-contour bottle with a photo supplement in style magazine Dazed & Confused. Famous faces of the 20th century, including Steve McQueen, Stirling Moss, The Beatles and Fidel Castro, feature in Coke’s 18-page colour magazine alongside contemporary shots of Dennis Pennis and Kelli from the Sneaker Pimps. A broader press and postcard campaign, produced by The Leisure Process, will feature silhouettes of the bottle alongside quotes from ‘style leaders’ about its influence on contemporary culture.

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