World’s top sports retailer plans to launch superstore chain in UK

The Sports Authority, the world’s largest sports retailer, is planning to set up a chain of superstores in the UK.

Sports Authority chief executive Jack Smith refuses to comment on any specific details about UK stores, but he confirms that the company is looking at the market.

The 174-store US company is planning to open about 70 new outlets over the next two years. Four of these will be in Japan and a number are thought to be planned for the UK and the rest of Europe. There are already four in Japan and six in Canada.

The stores, which in the US cover about 40,000 sq ft, sell all the major sports brands including Nike, Adidas, Head and Dunlop. They also carry sportswear and equipment for water sports, cycling and skiing.

A new chain of smaller city centre Sports Authority stores is being rolled out across the US. In the last set of financial results sales were at $1.27bn (770m), over twice that of its closest competitor.

The stores would compete against the likes of the UK’s Sports Division, Olympus, and J D Sports outlets.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here