Ever since the launch of the Premiership, the Football Association – the game’s governing body – has lost out. But a new campaign, using soccer bad-boy Ian Wright, is aiming to redress the balance.
The New Millennium Experience Company (NMEC) has revealed that M&C Saatchi has been working as its advertising agency since February. M&C is also one of the five agencies shortlisted for the 16m account. The NMEC is the public body set up to run the Greenwich-based millennium celebrations, and it says M&C was brought in at […]
Advertising agencies are notorious whingers. When they lose an account the client made the wrong decision; when an account is resigned it is because the client does not understand the ‘creative proposition’ and when a pitch is mismanaged there are often tears. We hear such stories most weeks, and with almost equal regularity dismiss them. […]
Telegraph Group deputy managing director Chris Haslum has quit following weeks of speculation about his future at the company. An internal memo circulated this week says: “After nearly 11 years with the company he has decided to leave at the end of this month.” Telegraph Group managing director Jeremy Deedes denies Haslum’s departure is connected […]
Dulux launches its first worldwide advertising campaign this week through Abbott Mead Vickers.BBDO. The move follows the consolidation of its 32m advertising account into the BBDO network last year (MW January 5 1996), and the dropping of a number of agencies in different markets. Kitty Hulme, Dulux’s general manager for European marketing, says the ads […]
The Daily Telegraph is launching a version of the newspaper for students aimed at dislodging its “Torygraph” image. The paper has yet to be named and will be published once a term with a print run of 250,000. If successful, it will be published at least twice a term. Daily Telegraph market development manager Debby […]
Thomson Holidays is offering to fly home and refund holidaymakers if they consider that their resort does not live up to the brochure’s description. The deal is offered under the Thomson Money Back Guarantee if the problem cannot be resolved with their holiday rep. The guarantee is launching this week. The initiative will be backed […]
New charity the Friends of War Memorials is hunting for companies to sponsor war memorials and pay for their maintenance. It also intends to encourage local schools to adopt some of the nation’s 70,000 memorials. It could lead to direct corporate branding on the memorials. The drive to involve schools was welcomed by the Royal […]
United Distillers is backing a new interactive five-a-side football pub game due to launch this autumn. But the launch has had to be scaled down because other sponsors have failed to emerge. The company’s Bell’s brand will back the computer-based game, which allows players to play the game on a pub’s large screen. The technology […]
Omnicom is to take over Manning Gottlieb Media this week after a month of wrangling with rival media giant Carat. The deal, which is understood to value MGM, with a client list including Eurostar, at 10m, is the first stage in Omnicom’s consolidation of its media businesses across Europe. Omnicom, in talks with MGM since […]
Beiersdorf, the German skincare company which owns the Nivea brand, has appointed a new UK marketing director. Thomas Flothmann joins from Beiersdorf’s marketing operation in Germany and replaces Thomas Ingel- finger, who is returning to the marketing department at its German HQ. Ingelfinger was responsible for pushing the Nivea brand in the UK when it […]
Vernons Pools is to test an affinity marketing programme with football clubs in a bid to find new ways of distributing its pools products, which have been hit by National Lottery sales. At the same time, the company is about to announce details of its deal to work with Camelot to run National Lottery games. […]
Coca-Cola is supporting the UK launch of its famous glass-contour bottle with a photo supplement in style magazine Dazed & Confused. Famous faces of the 20th century, including Steve McQueen, Stirling Moss, The Beatles and Fidel Castro, feature in Coke’s 18-page colour magazine alongside contemporary shots of Dennis Pennis and Kelli from the Sneaker Pimps. […]
ITV’s new executives face the problem of inventing a national brand for a product whose main strength is its regionality. By Torin Douglas. Torin Douglas is BBC Radio’s media correspondent
The Somerfield supermarket chain’s Website went live last week, offering a range of consumer and corporate information for customers and potential staff recruits. The site (www.somerfield.co.uk) features a range of recipes, promotions, company news and job opportunities. According to Ken Bostock, IT manager at Somerfield Stores, the site is designed to ‘offer something to everyone’. […]