Month: July 1997

Adidas hires global ad chief

Marketing Week

Adidas has created the role of global advertising director and appointed Coca-Cola’s former European advertising director Neil Simpson to the post. Simpson, who moved to the Amsterdam office of the sportswear company on Monday, has been brought in to expand the world wide sports brand’s advertising department. He will report to Adidas’ vice-president of marketing […]

Reuniting brands with consumers

Marketing Week

First contact with the brand doesn’t have to come on the high street in the information age Traditional advertising models are being usurped by new media offering closer ties with the consumer. Resistance is useless, argues Alan Mitchell, who warns ad agencies that they must face up to a future where they are no longer […]

Beattie’s joke is a lead balloon

Marketing Week

Before Trevor Beattie left TBWA he was dishing out end-of-year awards to the creative teams adding humorous anecdotes and generally trying to deflate the agency’s creative egos at the same time as inflating his own. First, second and third prize for crappiest ad of the year went to a Bristol & West campaign. When Beattie […]

Reuniting brands with consumers

Marketing Week

First contact with the brand doesn’t have to come on the high street in the information age Traditional advertising models are being usurped by new media offering closer ties with the consumer. Resistance is useless, argues Alan Mitchell, who warns ad agencies that they must face up to a future where they are no longer […]

LH-S axes 11m Lloyds business

Marketing Week

Lowe Howard-Spink has stunned the advertising industry by surrendering the 11m Lloyds Bank advertising account after a 15-year tenure following contractual differences. Though LH-S cites “strategic and creative differences” of opinion, it is understood that the final blow came when Lloyds made it clear to LH-S that a renegotiation of the fee would be made […]

Brief

Marketing Week

Saatchi & Saatchi is launching a 6m TV advertising campaign for Carlsberg Lager during the break in Friends on Channel 4 this Friday.

DDB beats Leo Burnett to McDonald’s prize

Marketing Week

Fast food giant McDonald’s has ditched its lead US advertising agency Leo Burnett in favour of DDB Needham, on its $400m (242m) account. A statement issued by the troubled fast food chain, whose recent discounting policy was judged a failure, confirmed DDB Needham would take over immediately as McDonald’s lead agency – a position DDB […]

Chainstore Massacre

Marketing Week

The death knell has sounded for FW Woolworth amid severe profit losses. While other US discounters are faring well, its image is stuck in the past. So after 118 years the Woolworth name is disappearing.

Two battle for 12m Calortex

Marketing Week

Calortex, the gas supply company, has shortlisted Wunderman Cato Johnson and IMP for its 12m customer loyalty account. Part of the brief will be to promote new products related to the company’s gas supply, including service contracts, energy saving schemes and warranties. IMP is the company’s agency of record, and works on the branding and […]

Number is up for those counting media value

Marketing Week

Numbers are not the be all and end all when it comes to evaluating an advertising medium. The public’s response to the material is what yields the coveted results, according to Terry Mansfield. Terry Mansfield is managing director of NatMags.

AOL forced into data climbdown

Marketing Week

AOL, the world’s leading online service provider, has been forced into an embarrassing climbdown over plans to pass on its customer’s telephone numbers to telemarketers, following criticism in the US. The company, which has 8 million customers worldwide and 200,000 UK subscribers, denies it ever planned “to sell customer telephone numbers on the open market”. […]