Demon poaches marketing director from rival Netcom

Demon Internet has poached David Firness from rival Internet access provider Netcom, to become the company’s sales & marketing director.

Firness replaces Samantha Smith, former marketing director of Burger King and head of marketing at McDonald’s, who abruptly left the firm at the end of last month (MW July 31).

Smith had held the post of marketing director at the firm, the UK’s leading “pure” Internet access provider, for seven months.

The appointment appears to indicate a retrenchment in commercial strategy for Demon away from the mass marketing approach its founder Cliff Stanford heralded for the coming year when announcing Smith’s appointment in December.

Furniss, who joined Netcom at its launch in May 1996, has built its business growth around developing Internet-based services aimed at the business rather than consumer market.

“His experience is in developing products and services aimed at small business managers rather than consumers who want to play games on the Internet,” says a source close to Netcom.

One of Furniss’s first tasks will be to review the estimated 4m promotional account awarded by Smith to BMP new media subsidiary BMP InterAction in March.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here