IPC slashes staff in radical sales restructure

IPC’s Southbank group is cutting senior advertising staff and radically restructuring its sales department this week.

All 17 of the group’s women’s and home titles, which include Marie Claire, 19, Options and Homes & Gardens, will be affected by a flattening out of the advertising structure.

The restructure will cut out the roles of advertising controllers altogether and half the number of advertising managers.

As well as a number of redundancies, some staff will take early retirement, and four of the 17 advertising managers will be promoted to advertising directors.

The moves comes just a week before the Audit Bureau of Circulation results are published. The circulations of women’s titles across all the major publishing houses are expected to be down from last year.

IPC’s Southbank Group claims to have a magazine for every stage of a woman’s life. Its leading title Marie Claire is the second biggest-selling women’s title in the market.

IPC is in the process of setting up a new product development team to focus on launches in the fashion, teenage and health and beauty sectors, with at least one launch being planned for later this year.

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