Wunderman Cato Johnson has won the 12m relationship marketing account for gas supply company Calortex.
The agency, the direct marketing arm of Young & Rubicam, pitched for the business against IMP, which was Calortex’s agency of record. IMP produced a branding and sales campaign in the South-west of England and Kent and Sussex, two areas where gas supply has been deregulated allowing companies apart from British Gas to supply gas to consumers.
WCJ’s brief includes promoting new Calortex products related to the company’s gas supply, such as service contracts, energy-saving schemes and warranties.
Calortex was set up at the beginning of last year to exploit the opening of the UK gas supply market to competition, and is a joint venture between Calor Gas and US oil company Texaco.
But Calor Gas has confirmed that a part of its 50 per cent share in the company is up for sale, and that it has held talks with electricity supply company Northern Electric about a sell-off.
Calor has confirmed that it is in talks with a number of other companies, although it refuses to say which ones.