Wunderman scoops 12m Calortex brief

Wunderman Cato Johnson has won the 12m relationship marketing account for gas supply company Calortex.

The agency, the direct marketing arm of Young & Rubicam, pitched for the business against IMP, which was Calortex’s agency of record. IMP produced a branding and sales campaign in the South-west of England and Kent and Sussex, two areas where gas supply has been deregulated allowing companies apart from British Gas to supply gas to consumers.

WCJ’s brief includes promoting new Calortex products related to the company’s gas supply, such as service contracts, energy-saving schemes and warranties.

Calortex was set up at the beginning of last year to exploit the opening of the UK gas supply market to competition, and is a joint venture between Calor Gas and US oil company Texaco.

But Calor Gas has confirmed that a part of its 50 per cent share in the company is up for sale, and that it has held talks with electricity supply company Northern Electric about a sell-off.

Calor has confirmed that it is in talks with a number of other companies, although it refuses to say which ones.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here