Butlin’s is reviewing its 3.5m creative account at Leo Burnett. The review was sparked by management changes at parent Rank Holidays and the appointment of an as yet unnamed marketing director Burnett, which will not repitch for the business, won the above-the-line account a year ago, although the agency has only worked on a post-Christmas campaign worth 1m since being appointed.
In the past few months Burnett has lost the 242m McDonald’s account in the US, and parted company with Hoover and Nintendo.
The review comes one month after Rank centralised its 11m media planning and buying account into CIA Medianetwork, the incumbent agency on the 6m Butlin’s media account.
Butlin’s is reviewing its marketing as part of an effort to reverse the recent decline in bookings.
The other three brands centralised were Haven Holidays, Warner Holidays and Oasis Villages.
Their creative work is handled by Kelly Weedon Shute, Senior King and Delaney Fletcher Bozell respectively.