DFGW picks up 6m scent brief

Duckworth Finn Grubb Waters has won the 6m advertising account for mass-market fragrance company Renaissance Cosmetics.

The agency will launch a new young women’s mass-market fragrance this autumn and will be involved in the relaunch of men’s fragrance Insignia, and possibly US men’s fragrance Navy, this Autumn.

The news follows the appointment of marketing director Sue Powell, who joined the company this week from Revlon cosmetics, where she was marketing manager for brands such as Almay and Ultima II.

Renaissance bought men’s fragrances Insignia, Mandate and Rapport, and women’s fragrance Le Jardin, from Procter & Gamble in March. Marketing Week revealed that P&G intended to sell its mass-market fragrances, then handled by EURO RSCG, last year (MW June 28 1996).

Renaissance owns US brands including the Navy fragrance, Nat Robbins cosmetics and Pro 10 nailcare, all of which are understood to be launching in the UK soon.

Renaissance has also appointed Liz Wilkinson, head of strategic marketing for Boots Healthcare International until 1995, as its UK managing director.

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