Channel 5 has a share of just under three per cent of all viewing and just under five per cent of all viewing on commercial channels, according to the Institute of Practitioners in Advertising’s second quarter television trends report. It is the first time that Channel 5 has been included in the report.
The Times is continuing its surge in circulation, according to latest figures from the Audit Bureau of Circulations, despite more modest gains in sales by The Daily Telegraph. ABC figures for July show sales of the The Times rising to 759,000 from 736,000 in June, a gain of 3.2 per cent.
National newspaper publishers, media buyers and representatives of the Audit Bureau of Circulations last week elected a seven-strong panel to liaise over future changes in the handling of circulation data. Geoff Copeman of ABC will chair the working party.
Hoseasons Holidays has dropped CIA Medianetwork and hired TCS Media for its 1.5m media planning and buying account.
IPC has appointed one of its senior advertising directors, Eileen Melville, as systems advertising director across all three of its groups. She will be responsible for linking the ad departments and the new IT systems.
The Radio Authority has awarded three licences covering the Sussex coast to ‘contemporary’ music station Surf 107 (Brighton), Arrow FM (Hastings) and nostalgic music station Easy 107 (Eastbourne).
Vogue magazine is launching an ad campaign for its bumper-sized 400-page September fashion issue. The ad (right), created by White Door, will appear in national newspapers and on 2,500 poster sites.
The Evening Standard has appointed Media Link to handle ad sales to all Manchester-, Leeds- and Newcastle-based agencies. Sales were previously handled in-house. Birmingham agencies will be handled from London.
EMAP has bought two Australian publishing houses, Mason Stewart Publishing and Bounty Services, for 5m. Marcus Rich, formerly publishing director of EMAP Metro, will be managing director of the new company, called EMAP Australia.
NBC has appointed Daniel Lovinger as vice-president international sales. He comes from Turner Broadcasting Systems, where he was vice-president of international business development.
Wagadon, publisher of Arena and The Face, has confirmed the title of its new women’s magazine will be ‘Frank’. It will launch on September 11 priced 2.70.