DIGESTS

BDDH has won BT’s interactive media account after a pitch which included Abbott Mead Vickers.BBDO and Delaney Fletcher Bozell. The agency will promote BT’s Internet access, the educational package Home Campus, the games network BT Wireplay and the Touchpoint Internet kiosks.

Wunderman Cato Johnson and American Express are understood to be close to parting company after WCJ’s parent agency Young & Rubicam won Citibank’s global advertising business from Foote Cone & Belding. American Express is understood to have sacked WCJ in the US from its $70m account. The 20m European business is expected to follow.

Motorola has shortlisted Grey, J Walter Thompson, McCann-Erickson and Leo Burnett for its estimated 12m global account.

Leagas Delaney, Bartle Bogle Hegarty and the BDDP office in Paris are believed to be among the five agencies Apple Computer has shortlisted for its pan-European account.

WPP Group is expected to reveal interim pre-tax profits of over 78m this week – an increase of 15 per cent on last year’s 68.1m. Operating profits should exceed 92m, an increase of ten per cent, on revenue which stagnated because of the strength of sterling. Operating margins will be on target – up about one per cent – and debt reduced from 169m to slightly over 100m.

Allied Domecq Leisure has appointed Midlands agency the Marketing Store to handle 2m worth of advertising for pub brands Big Steak Pub and Wacky Warehouse.

Global Cancer Concern has appointed EURO RSCG Wnek Gosper to work on its 25m appeal to create the world’s first international centre for cancer care. The charity also spoke to McCann-Erickson and CDP. See cover story, page 26.

The International Fund for Animal Welfare (IFAW) is reviewing its advertising account out of GGT. The agency is not repitching.

Barnardo’s is launching a national radio, press and direct mail campaign through OgilvyOne to coincide with this week’s BBC documentaries ‘Barnardo’s Children’.

Bartle Bogle Hegarty has created a press campaign for luxury goods manufacturer Alfred Dunhill (right). The 15m global campaign, to be shown next month in key markets including the UK, the US and Hong Kong, is aimed at career-orientated men aged between 35 and 45.

Maher Bird Associates has been appointed by BT to handle the advertising for its satellite phone, Mobiq. The account is worth about 1m.

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