Kraft ploughs resources into mega division

Kraft Jacobs Suchard has merged its retail divisions into a single sales department for the first time, and created the role of customer marketing director to oversee it.

Steve Newiss, former general manager of confectionery, has been promoted to the position and will have sales responsibility for all three divisions: coffee, which includes Maxwell House, Kenco and Carte Noire; confectionery, which includes Terry’s and Toblerone; and cheese/grocery, which includes Dairylea and Philadelphia. Kraft also merged its sales divisions in the US last year.

Confectionery marketing director Malcolm Kerr will become general manager for the division and report directly to Kraft managing director Brian Carlisle.

Nick Shepherd, general manager for coffee and food, retains his brand marketing responsibilities for both divisions and also reports to Carlisle.

Newiss joined Kraft in 1992 as general manager of cup vending arm Maxpax. He became sales director of Terry’s Suchard in 1994, and was promoted to general manager last year.

Kraft is understood to be reviewing its media planning and buying, handled by Zenith Media.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here