Mirror Television buys up Telewest cable arm

Mirror Television has bought Telewest’s cable TV sales arm Cable Adnet, for an estimated 10m.

Mirror Television will take over the sale of advertising to the 600,000 UK homes connected to Telewest, which represents 30 per cent of the country’s cable industry.

The buy gives Mirror Television a total of 850,000 cable-connected homes, and a total of 43 per cent of all homes connected to cable in the country.

Cable Adnet will be closed by November 14 and Mirror Television will set up a new sales house called City Television Network (CTN). The new division will be headed by Jon Waters, who joins Mirror Television from Classic FM.

CTN will set up offices in Birmingham, Bristol, Edinburgh, Glasgow, Liverpool, Manchester, Newcastle and London.

Last year’s sales of Cable Adnet totalled 3m. Current managing director Stephen Stokes claims this represents a 100 per cent increase on the year before.

Mark Cullen, assistant managing director of Mirror Television, adds: “It makes sense to have one company selling advertising space for the whole of the industry and we are talking to other cable companies about this.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here