The news analysis on Radio Rentals (MW July 31) seems to write off the rentals market without presenting the full picture. Radio Rentals has done much in the past five years to grow its business beyond brown goods rentals and our new business in white goods and PCs has led the way in broadening our offer.
You should note also that Radio Rentals is a highly profitable business in a sector where retailers have found profits hard to come by.
We are signing up new customers at such a rate that one of my first tasks in my new job will be to recruit more people to the Radio Rentals marketing team, a factor which your report failed to mention.
The analysis failed to mention new recruits to the marketing department because Radio Rentals did not tell us. And while the company remains profitable, its parent Thorn registers concern in its annual results about its “disappointing” performance – Editor.