Asda targets music sector with CD range

Asda is planning to launch cheap own-label compact discs in yet another assault on established industry players.

The supermarket chain has been briefing music companies with lists of tracks that meet the tastes of its target market, say sources.

Asda is offering a range of own-branded compilation albums, covering areas such as rock music or Sixties music at budget prices of about 6.99. The supermarket already sells nearly 2,000 music titles in about 90 per cent of its stores.

An Asda spokesman says: “This is a recent development. The titles are produced exclusively for Asda. We are not trying to be specialists catering for esoteric tastes. We are aiming the albums at Asda shoppers.”

According to a report from retail consultants Verdict, released this week, supermarkets are stealing market share from multiples such as Woolworths, WH Smith and John Menzies on sales of fast-moving chart titles sold at highly competitive prices.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here